CULTURE Archives - Upscale Union

Brand Activism in 2025: Purpose or Performance?

Feb 12, 2025

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Brand Activism in 2025: Where Do We Draw the Line? Brand activism in 2025 is at an all-time high. Companies aren’t just selling products—they’re selling values. But is this what consumers really want? Some applaud brands for standing up for social causes, while others wish they’d stick to making great shoes, cars, or coffee. The…

Kelly Slater: A Life of Waves – A Visual Journey Through Surfing Greatness

Oct 3, 2024

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upscaleunion

in Books, CULTURE

Kelly Slater’s life isn’t just legendary—it’s a masterpiece of moments captured by the lens of Todd Glaser. In Kelly Slater: A Life of Waves, fans get an intimate look at the surf icon’s most thrilling years, spanning from 2008 to 2023. Stunning, never-before-seen images showcase Slater conquering the world’s best waves, from Hawaii to Europe,…

Marc Hom Re-Framed: A Masterclass in Celebrity Portraiture

Aug 20, 2024

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upscaleunion

in Books, CULTURE

How do you capture the soul of a celebrity? Marc Hom knows. In Re-Framed, his latest book, Hom offers more than just images; he provides an intimate look at some of the most iconic faces in the world. Re-Framed isn’t just another coffee table book. It’s a journey into the art of portraiture. Hom promises…

Top 5 Things to Do in Paris During the Olympics

Jul 29, 2024

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upscaleunion

in CULTURE, Travel

Discover the top 5 things to do in Paris during the Olympics while avoiding the crowds and enjoying the city’s charm.

Embracing AI and Automation to Streamline Business Operations

Jul 19, 2024

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upscaleunion

in Books, BUSINESS, Misc Business, Misc Tech, SMB

Discover how Embracing AI and Automation can streamline business operations, boost productivity, and provide a competitive edge in 2024.

Gladiator II – The Epic Saga Continues

Jul 11, 2024

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upscaleunion

in CULTURE, TV & Movies

Discover the thrilling sequel to Ridley Scott’s epic Gladiator, as Gladiator II brings new heroes and intense drama to the Roman Empire.

The Book of Rolex – The Art and History of Rolex

May 27, 2024

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by

upscaleunion

in Books, CULTURE, Watches

“The Book of Rolex” is a comprehensive guide by Jens Hoy and Christian Frost, celebrating the history and craftsmanship of Rolex watches with authoritative insights and stunning photography.